Google definies invalid clicks and talks about Fraud

Posted by on August 10th, 2008 at 04:22pm

wrote an interesting post today on
Here’s a quick excerpt
As we all know, Google hates when publishers use any methods they may deem inadequate towards properly promoting their AdSense model. Below is the update they sent out to Google AdSense Publishers regarding “click fraud” :     Invalid clicks are clicks for which we decide not to charge our AdWords advertisers, since they may artificially drive up advertiser cost or publisher revenue. These include extraneous clicks without any value to the advertiser, such as the second click of a double-cli

Read the rest of this great post here

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